Serious fun for the liberated
Our mission is to empower a new class of athlete committed to challenging convention and finding personal greatness through the love of running.
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Born out of
Queer culture,
we believe it's our time to redefine the culture of athletics for the better. For everybody.
Our vision is of
advanced athletics.
Based in community and supported by individual strength and joy,
our collective growth starts with the personal pursuit of excellence.
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Hey, I'm Brian
Founder of Great Day
From my first run at 18 years old, I felt free to think and explore completely and totally as myself.
Running made me feel safe and hopeful, and quickly became escape from any limiting self-beliefs. -
After a decade on the roads, I began coaching other athletes to help them avoid all the mistakes I've made in training myself.
After working with so many different types of athletes, I realized that there wasn't a running apparel brand that reflects the values and style of so many of us. -
We run to make life sweeter, to push our boundaries, and to find the kind of connection that only comes from a shared morning run.
Great Day was born out of the optimism that comes with hard work, humility, and an amazing group of people around you.
Our Manifesto
Excellence does not come easily, but it can come on your own terms. The discipline needed to discover your potential requires sacrifice and investment, but with that discipline comes liberation.
When you run before sunrise or push yourself for one more mile, you free your mind and define your own metrics for success.
That is the philosophy behind Great Day. Each run brings new challenges and higher achievements. Another mile, a few seconds shaved off, a final sprint that felt easier than the last: these are signs of improvement and evidence of self-realization.
We run because it subverts our limiting beliefs and necessitates self-discovery. It creates harmony between the person we are and the person we want to become. It provides an endless wealth of fulfilment and allows us to validate our own worth.
This process is fortified by a strong community and the optimism and joy that runners know best.